Twitter is used by millions of people to quickly and easily express their thoughts and opinions. However, an increasing number of businesses are taking their brand to Twitter and developing creative ways of using this innovative medium. Unfortunately, many business owners only use Twitter as another component in their social media marketing arsenal, neglecting its SEO benefits.
To exploit Twitter and use it to its fullest potential, you not only need to appreciate the social aspect of this unique marketing tool, but you must also tweet strategically and harness its SEO potential as well. Let’s take a look at some often overlooked strategies to exploit Twitter and get the most out of your social media and online marketing efforts.
Select the Right Username
It may seem trivial at first, but it’s important to select a username that accurately reflects your business brand. Your username should be short, sweet, and stick out in the minds of your followers. This will help ensure that your tweets are shared with others, which will provide you with an additional rankings boost.
Take Full Advantage of Your Bio
Some companies spend hours creating an appealing page, but they neglect the bio section, which can often be a costly mistake. Your Bio is one of the most important aspects of your Twitter profile, because it allows you to share valuable and compelling information about your business as well as link to your business website, which can be a valuable backlink in your SEO linking profile.
Incorporate a Follow Button and Twitter Feed into Your Website
Twitter can be an extremely helpful link building tool. By integrating a follow button and Twitter feed into your website, customers and potential customers with a Twitter account will be able to follow your business, and since individual tweets are now indexed by Google, placing links in tweets that are shared with others can work wonders for your website and Twitter account’s SEO performance. When placing links, you must make sure that they are relevant to your tweet, since Google is now on the prowl for irrelevant links.
Don’t Forget Keywords
Everyone knows SEO revolves around keywords, so it’s important to strategically place keywords into your tweets as well, especially since tweets are now indexed by Google. However, the keywords should appear naturally within the context of your tweet in order to appease Google and your followers, ensuring re-tweets and added SEO juice.
Proper Use of Hash Tags
If you’ve been a Twitter user for any length of time, then you’re probably well-versed in the use of hash tags. However, many people are not and don’t know how to use them properly. Hast tags are essentially the Twitter equivalent of Meta tags or keywords. When proper hash tags are used, even people who are not following you will be able to see your tweet on a particular subject that interests them. This alone is a tremendous way of spreading your business brand effectively to the masses.
Social media has proven to be a powerful marketing tool, but when Twitter and other social media networks are used with SEO in mind, the results of your marketing efforts will improve tremendously. Since tweets are now indexed by Google to provide users with the latest news updates, correctly incorporating SEO into your tweets can skyrocket your Twitter following and website visitors, ultimately exploding the visibility of your business brand.