Using Pinterest To Build Your Business

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Perhaps you have never thought of using Pinterest before to gain new customers, build your brand and increase your bottom line. The truth of the matter is that Pinterest is an incredible marketing tool available to you.

This low cost solution has an incredibly loyal following, and because of that you can use it as leverage in your marketing efforts. This article is going to discuss a few tips and tricks to help you maximize your potential on Pinterest.

Who is on Pinterest?

Interest is a very interesting website. It is one of the few major websites that is overwhelmingly dominated by women. If you spend just a few minutes browsing through the website you will quickly see that most of the categories and subjects are related to things that women love. If you are a business who has a very strong female client base, or if your target market is women, and Pinterest is absolutely where you need to be.

Because of the way that Pinterest was designed, the women who are actively engaged on Pinterest are those who are interested in design, art and other visual aspects of the Internet. The entire website is simply a series of scrolling, updated photos or images that are shared in a peer-to-peer setting.

What does this mean for you? It means that if you are going to try to engage a user on Pinterest you must realize that these users love images. They are driven by the visual affects can be found on the Internet.

How to use Pinterest for business

The thing that makes Pinterest so great, is that it is so difficult to spam. The website started as an invitation-only social sharing site. This meant, that everybody on the site was known by somebody else. This prevented the early spamming that happens on so many websites like Facebook and especially Twitter.

If you are going to try and engage a user on Pinterest you must realize that they are extremely perceptive to spam. So how do you use Pinterest for business?

You must create the kind of content that Pinterest users enjoy. If you are a plumber, this may be difficult for you. Compared to a design company, you have a disadvantage. Plumbing isn’t exactly sexy.

That being said, there is still a way that you can utilize the visual imagery and excitement of Pinterest to engage a strongly female user base.

If you were to construct an article geared towards women about plumbing and included within that article were images that were interesting, funny or bizarre you could expect a good response.

The benefit of Pinterest over other social network sites

The benefit of Pinterest is without a doubt the ease at which information is shared. With a simple click users can share your information with millions.

It was by design that this way of sharing came about. As you scroll through Pinterest for the first time, you may notice an interface full of images. These images are known as “pins”. These “pins” are simply links back to the original source of content.

These “pins” can be organized into what are called “pin boards”, and these “pin boards” can be shared with others. Some people choose to follow specific “pin boards” in hopes that they will be updated by the owner.

As you can imagine, if you are able to have your “pin” make it to a very popular “pin board” you can easily expect a large increase in traffic to your website.


Pinterest is an interesting, exciting and powerful new social sharing site that Internet marketers can take advantage of to leverage for business purposes. By following the simple steps outlined in this article you should be well on your way to dominating Pinterest in expanding your brand and business to this social sharing site.

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