TikTok is a Video-Only Platform
Nothing says, “I’m a marketer” more than static images!
In order to be successful on TikTok, you’ve got to be willing to get out from behind your screen and in front of the camera.
For TikTok, quality is more important than quantity. You don’t have to be on camera for 15 minutes for a successful video – I’ve seen plenty that clock in at under five minutes.
That’s not to say you don’t need to be consistent with your content, you do. Ideally, you should be posting two to three times per day.
You Can Grow Your Business with TikTok
Just like LinkedIn, TikTok is a social media giant, so it can be a great way to grow a business.
TikTok has millions of monthly users and the vast majority of them are aged 18 to 34. Basically, they’re the demographic that most businesses are trying to reach.
- Over 71% of TikTok users are between the ages of 15 and 24 years old
- 51% of TikTok users are females
- 49% of TikTok users are males
- The average TikTok user spends 52 minutes per day on the app
- The average TikTok user opens the app 8 times per day
- In less than two years, TikTok has amassed over 800 million users worldwide
- TikTok is projected to reach $3.6 billion in mobile ad revenue in 2021
TikTok is the New Social Media Darling
In 2020, TikTok was the most downloaded app on the Apple and Google stores. It was downloaded more than Facebook, Instagram and Snapchat. It was also the second most downloaded app on Apple stores in 2019. –App Annie: TikTok most downloaded on Apple, Google in 2020
The average session duration on TikTok is 48 minutes and 52 seconds, which is significantly higher than the average session duration for Snapchat, Instagram, and Facebook
In fact, the only other app with a higher session duration than TikTok is YouTube, which is used for an average of 40 minutes per day.
TikTok’s popularity, while already growing before the 2020 Coronavirus pandemic, saw a dramatic increase during the COVID-19 pandemic, adding over 100 million new users in the first quarter of 2020.
TikTok is a Great Tool for Networking
TikTok is an excellent networking tool.
You can connect with people in your industry, people with similar interests, brands, celebrities, and more.
For example, you can use TikTok’s search function to find the accounts of influential people, brands and companies in your industry.
That’s one of the reasons why I love TikTok. I’m a people person, so it’s great to be able to connect with other people, whether they’re in your industry or not. I like TikTok because it lets you connect with people you wouldn’t usually have access to.
Ways to Make Money on TikTok
You can make money on TikTok, but it depends on how you monetize your account.
TikTok has two main methods for monetizing your account:
Selling your Product or Service
This is the most common way to make money on TikTok. Users can sell their product or service on TikTok to their audience.
Some users make videos about the product or service and why people should buy it. Users can also make videos about how to use the product or service.
TikTok also allows users to post links on their bio and user profile to direct users to their website where they can make money by selling products or services.
Users can make money by reviewing other users’ products or services on TikTok. Brands are willing to pay influencers to review their products. Dietary supplements, cosmetics, and kitchen products are commonly found on TikTok.
Affiliate marketing is a popular way to make money on TikTok. Affiliate marketing is a type of performance based marketing where users are paid a commission for promoting a specific product or service.
Users promote the product or service on TikTok and are paid a commission for every sale. Users make money by encouraging their audience to purchase the product or service. This can be done by posting links to the product or service on their TikTok profile.
Selling your Audience to Another Business
This is when you make money by introducing another business to your audience.
This can be done through affiliate marketing, but there are also other ways to monetize your audience.
Grow Your Audience with TikTok Ads
You can grow your TikTok audience with TikTok Ads. TikTok Ads is a great way to reach out to new potential followers and get your name out there.
With TikTok Ads, you can target specific demographics, interests, and even locations.
TikTok is a Great Place to Gain a Following
If you’re looking for a place to gain a following, TikTok is definitely worth considering.
Here’s why TikTok is such a great place to grow your following:
1. The platform is extremely popular right now.
Since TikTok is one of the most popular social media platforms out there, it’s a great place to start if you’re looking to gain a following. There’s a good chance that your target audience is already using the platform, so you’ll have a built-in audience to reach out to.
2. The content is highly engaging.
TikTok is known for its short, engaging videos that are easy to consume. This makes it ideal for building a following, as people are more likely to stick around and watch your content if it’s entertaining and easy to digest.
3. You can get creative with your content.
Since TikTok is all about short videos, you have a lot of room to get creative with your content. There’s no need to stick to traditional formats – feel free to get creative and experiment with different types of videos to see what works best for you.
4. There’s a built-in community.
TikTok has a built-in community of users who are all looking for new and interesting content to watch. This can be a great way to get started with building a following, as you can reach out to other users and collaborate with them to create content.
5. You can use TikTok to promote your other channels.
If you have other social media channels, you can use TikTok to promote them and drive traffic to your other platforms. This is a great way to build up a following on multiple channels, and it can help you reach a wider audience.
There’s no doubt that TikTok is a great place to gain a following. With its popularity, engaging content, and built-in community, it’s the perfect platform to start growing your audience. So if you’re looking to build up your following, be sure to give TikTok a try.
Creating TikTok Ads for Other Businesses
You can gain a following on TikTok by creating TikTok ads for other businesses. This is a great way to get your name and brand out there, and to build a relationship with other businesses. You can offer your services to businesses in your industry, or you can target businesses that you think would be a good fit for your brand.
Creating TikTok ads for other businesses is a great way to get exposure for your own brand. When you create an ad, be sure to include a call to action that encourages users to follow your account. You can also include a link to your website or blog in the ad so that users can learn more about your brand.
TikTok is a Great Place to Gain Traffic
There’s no question that TikTok is one of the hottest social media platforms around right now. With over a billion active users, it’s a great place to gain exposure for your brand or product.
One of the best ways to gain traffic on TikTok is to create engaging, creative content that will resonate with users. You can also partner with influencers on the platform to help promote your content.
TikTok is a great place to reach a large, diverse audience, so if you’re looking to gain more traffic for your business, it’s definitely worth considering.
Creating TikTok Ads for Your Own Business
If you have your own product or service to promote, you can create TikTok ads for your own business using the TikTok Ad Manager.