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There really is one goal for most Twitter users and that is to get as many followers on Twitter as possible. However, this is not exactly easy for people who are not celebrities. It can take work. Some people even have to buy Twitter followers. Thankfully, Georgia Tech has delivered a study involving roughly 500,000 tweets in just over a year that seems to show some indicators of what will get you followers.
The study was done by an assistant professor at Georgia Tech’s School of Interactive Computing named Eric Gilbert. He narrowed down a few areas where Twitter users can change habits, pick up new ones and drop old ones to develop a wider following. Here are a few:
Ditch the negativity. Given that most of a person’s followers are going to be casual acquaintances or near complete strangers, it is not a good idea to make things too heavy. Keep it light and happy if you want people to care.
According to Gilbert’s study, followers are 30 times more likely to engage in content that is informative than content that is about you. In other words, do not tweet about yourself constantly. That only works for very popular public figures.
Hashtags are not as important as you have been led to believe. Stick to using hashtags to talk about trending topics and events. Tweeting something like, “I’m eating macaroni and cheese. #comfortfood” is unnecessary and hurts your bottom line, which is more followers.
According to Gilbert, this may be the first study of this type to get an idea of what makes people want to be followers on twitter and what throws them off. He believes the information they pulled in from messages and behavior on Twitter that they were accurately able to sort out what influences followers.
The study, which Gilbert did with Sarita Yardi and C.J. Hutto, dissected the tweeting habits of 500-plus Twitter users. They identified thousands of ways people say both happy and negative things on the social network and then gave each of these words or phrases a score on how positive or negative it was. From there, they were able to compare followers to posting habits, determining which was the most likely to gain or lose you followers.
From there, the researchers took a look at the content itself, rather than just its emotion and determined whether general information was more attractive than personal information. The results show that you may want to buy Twitter followers if you plan to talk about yourself a lot. Of course, if you only tweet to family and friends, this is not as much of an issue.
Like other social networks, the networking aspect is the most important part. Having followers is the bread and butter of Twitter. However, few people who use the site know how to build up a following. From their information, Gilbert may be able to help those in the tech industry build helpful tools for Twitter users. Nonetheless, it still all seems to be boiling down to content. If you want people to be interested, you have to be interesting.